What is your brand/company name?
*
Do you have a tagline?
*
How big is your team?
*
Just Me
2-5
6-10
11-20
21-30
30+
Describe your role:
*
Describe your team:
Website:
What are 3 words you would use to describe your brand?
*
Choose some words to describe your brand visually:
*
Pick one:
*
Simple
Illustrated
Pick one:
*
Handwritten
Typed
Pick one:
*
Geometric
Organic
Pick one:
*
Full Shape
Linear
Pick one:
*
Abstract
Literal
What would you like your logo to represent or communicate?
*
Who is your ideal primary, secondary, and tertiary audience?
*
Think about their lifestyle; career, hobbies, interests, personality, marital status, children, income, where they live, biggest worries, guilty pleasures, etc. The more descriptive you can be the better we can understand your target market.
What are the specific qualities of the services and/or products you offer?
*
Be sure to be as specific as possible. For example, don't say you offer real estate services. Say that for example: You are a Real Estate specialist with expertise in For Sale by Owner homes and Suburban Flights.
Define your niche:
*
For example: You're an e-commerse business, but do you sell a subscription box or organic beauty products in a shop? You're a realtor, but do you work with first-time homebuyers in South Philly or investment properties in Kensington? Be as specific as possible.
Describe the personality of your brand and team:
Are you innovative, traditional, hands-on, creative, energetic, or sophisticated, cheeky, etc?
How does your target market react to your personality?
*
What characteristics of your business and team stand out to your audience?
